Palm Angels is expanding its cultural footprint with the introduction of PLAY Palm Angels, a new lifestyle label designed to bring a more direct, accessible and street-driven expression of the Palm Angels universe to consumers around the world.
Launching for Fall 2026, PLAY Palm Angels represents a new chapter in the evolution of Palm Angels. Rooted in the same unapologetic aesthetic that has defined Palm Angels since its inception, PLAY Palm Angels offers a distinct point of view across ready-to-wear and accessories for men and women, created for a globally connected generation shaped by creativity and contemporary culture.
The launch focuses on the US market through a targeted network of partners including PacSun, Hibbett, DTLR, Shoe Palace, Nordstrom.com, and the brand’s own e-commerce channel before expanding into key international markets. The debut collection features apparel and accessories, with prices ranging from $45 to $250.
Defined by confidence, spontaneity and cultural connection, PLAY Palm Angels embraces curiosity and creativity over convention. The brand creates space for individuality and self-expression, with bold graphics and relaxed silhouettes inspired by movement, community, and contemporary youth culture.
“Palm Angels has established a powerful foundation within the luxury and streetwear landscape, and PLAY Palm Angels creates an opportunity to extend that universe, connect with new communities and continue evolving the brand in meaningful ways,” said Joey Gabbay, CEO of Bluestar Alliance.
“PLAY Palm Angels was created with a global mindset from day one,” said Shlomi Saban, CEO of SPORTLUX, PLAY Palm Angels’ international operating partner. “Our ambition is to establish a culturally relevant brand that resonates across regions and communities. Together with our partners, we look forward to introducing PLAY Palm Angels to new audiences while building a brand defined by energy, creativity and authenticity.”
Media coverage
• Palm Angels Introduces PLAY Palm Angels, a New Lifestyle Label, WWD
