Palm Angels unveils its Fall/Winter 2026 campaign, Lost Frames, bringing the collection to life through a cinematic universe of images suspended between memory and reality.
Shot by Sharna Osbourne and Van Khokhlov inside a historic theatre, the campaign unfolds through empty auditoriums, backstage corners, balconies and foyers. Osbourne’s signature VHS aesthetic lends the imagery a tactile, timeworn quality, reinforcing the dialogue between Palm Angels’ visual identity and the timeless
glamour of Hollywood.
Every frame feels discovered rather than staged, as though captured after the final scene has already played out. Rather than focusing on performance, Lost Frames explores the atmosphere that lingers once the audience has left. Velvet seating, heavy curtains and softly illuminated interiors become the backdrop for a wardrobe designed to move seamlessly from day into night. The theatre becomes more than a location, highlighting a world of quiet rituals, familiar textures and unspoken codes, where admission is defined by attitude rather than spectacle.
Every image embraces the collection’s affinity for low light. Soft backlighting, grain, shadow and texture create a visual language where garments emerge gradually, inviting a closer look. The campaign moves through the theatre’s hidden spaces, from reserved boxes and balconies to quiet corners, capturing a sense of exclusivity and fleeting moments that can only be experienced by those who were there.
Like a collection of forgotten film stills, Lost Frames captures fragments rather than a linear narrative. Together, the characters form a cast rather than simply a campaign, each inhabiting the same unmistakable Palm Angels universe while expressing it through their own presence.
The campaign reflects the breadth of the Fall/Winter 2026 collection through a cast of distinct personalities. Women’s silhouettes express confident femininity through fluid mini dresses, precise tailoring and elevated knitwear, while at its centre, the Palm continues its evolution as Palm Angels’ defining emblem. Appearing printed, embroidered and sculpted into polished metal palm-tree studs, it becomes an instinctive marker of identity woven throughout the wardrobe. Denim, treated jersey and tactile surfaces further reinforce a collection defined by depth, texture and an effortless sense of permanence.
The brand’s sportswear DNA remains at the core of the wardrobe, reinterpreted through elevated fabrication, richer textures and refined construction. Signature tracksuits, technical outerwear and oversized shirting are rendered with greater precision while preserving the effortless attitude that defines Palm Angels.
Lost Frames expands the world of the Fall/Winter 2026 collection, revealing a vision of Hollywood that exists away from premieres and red carpets. Not the moment everyone remembers, but the one that lingers long after the lights have gone down.
Media Coverage
• Palm Angels Fall/Winter 2026 Campaign, FUCKING YOUNG!
• Palm Angels Wants You To Explore the “Lost Frames” in Its FW26 Campaign, HYPEBEAST
• The Palm Angels FW26 Lost Frames Presents the Latest Collection, TREND HUNTER
