Dickies arrives at Pitti Uomo for the first time with the unveiling of its Spring/Summer 2027 collection, marking an important new chapter for the brand following its acquisition by Bluestar Alliance in 2025. Operated across Europe by SPORTLUX, the brand will welcome buyers, media and partners to its dedicated space within the iconic Sala Ottagonale, one of Pitti Uomo’s most recognizable exhibition spaces.
Held twice a year in Florence, Pitti Uomo is widely recognized as the world’s leading menswear trade show, bringing together the industry’s most influential buyers, retailers, media and tastemakers from across the globe. Dickies’ debut at the event marks a significant milestone for the brand as it unveils its SS27 collection to the international menswear community.
Presented under the theme “From Industry to Icon”, the SS27 collection explores the journey that transformed Dickies from a Texas workwear manufacturer founded in 1922 into a globally recognized cultural icon. The collection focuses on the evolution of the brand’s most iconic categories, including work pants, denim, outerwear, and graphic essentials. New fits, updated silhouettes and contemporary washes sit alongside signature Dickies staples. The presentation will also feature a selection of womenswear pieces, reflecting the category’s continued evolution and growing role within the collection.
Media Coverage
• At Pitti Uomo 110 to discover the future of menswear: how did the men’s fashion event go?, VOGUE ITALIA
• Dickies, Sundek, Philippe Model Paris Unveil New Courses Under Fresh Owners, WWD
• So, what is the role of Pitti Uomo today?, ELLE
• Pitti Uomo 110: All the style ideas for spring/summer 2027, ICON MAGAZINE
• Men’s Fashion Week is underway: Pitti Uomo 110 opens its doors in Florence, FQ MAGAZINE
