Launching Fall 2026, Off-White™ is introducing L/AB c/o Off-White™, a new brand for the next generation of creatives, cultural catalysts, and emerging talent. Inspired by the spirit of youth-driven experimentation that has long defined the Off-White™ universe, it takes particular direction from “Laboratory of Fun,” the concept that envisioned creativity as an open, evolving process rather than a fixed outcome.
At its core, L/AB c/o Off-White™ introduces a uniform of the streets: a flexible foundation for everyday creativity, participation, and self-expression. Its offerings translate the Off-White™ playground in a more democratic and accessible manner, for a new generation. Essentials for both men and women — from t-shirts, hoodies, and tracksuits to sneakers, outerwear and underwear — are reimagined and embedded with new codes, cementing the brand’s elemental connection to youth culture.
The brand presents familiar codes, sport, music, fashion, and community, as a blank canvas to be interpreted, remixed, and transformed through individual and collective expression. By placing these tools directly in the hands of emerging creators and opening the Off-White™ aperture even further, in a more inclusive way, L/AB c/o Off-White™ champions participation, experimentation, and process over perfection and consumption.
It is a purposeful work in progress. There are no fixed rules, rigid objectives, or predetermined outcomes. The output is incidental. What matters is the process itself: the conversations, connections, and creative exchanges that emerge along the way.
Where Off-White™ continues to express a fully formed identity and cultural vision, L/AB c/o Off-White™ remains intentionally open-ended — an evolving framework for recoding culture
collectively, continuously pushing beyond assumptions and conventions while welcoming new perspectives into the conversation.
To cement its imprint on culture L/AB c/o Off-White™ launches with a world building campaign shot in Berlin by Services Généraux, inspired by movement and the natural rhythm of life within a community.
Featuring a diverse group of talent including musicians JT, Glaive, and PZ, models Vivian Jenna Wilson, Mazzy Joya, and Julez Smith, and content creator Jay Guapõ, the campaign embodies the power of facilitating culture and celebrating community. Each represents the future of the brand and the next generation of creatives, bringing a distinct point of view that L/AB c/o Off-White™ embraces.
Media Coverage
This Is What Off-White™’s Next Era Looks Like, HIGHSNOBIETY
